Target is one of the leading market and public opinion research agencies in the Republic of Croatia, founded by experts in social sciences, methodology and marketing, in 1993.

From the very beginning we are continually developing new methods of research, accommodating them to the dynamics of a fast Croatian market development so that at any moment we can offer our clients answers to specific questions regarding their products, the state of the market and guidelines for further development.

Our research is devised and conducted in accordance with the highest professional and scientific standards. Our commitment does not stop by delivering final reports, as we offer our clients professional consulting services for the interpretation of results and we help with the implementation of results into actual business decisions. We approach individually each of our clients and each problem, offering a complete service that covers a selection, strategy and conduction of the most suitable data gathering technique, consulting during and after research and helping with the implementation of results. As creating frameworks for the improvement of business operations is one of the primary market research tasks, it is also one of our most important goals.

Our mission

The mission we follow is specific and clear: to offer you, our clients, the best information concerning the market, your competitiveness, potential difficulties and possible ways of solving or avoiding them, in order to help you make best business decisions that will ensure a good market position as well as continuous growth and development.

How can we meet your demands?

In order to answer all questions posed by market competition and dynamics of economic and social life, we always use scientific methods and modern, well-known research techniques, as well as our own techniques, developed or adjusted in accordance with demands and specific qualities of the Croatian market.

Our project leaders are always at your disposal to define problems, address specific questions and find the best answers to them in cooperation with you. Besides programme directors and project leaders who are always ready to meet challenges posed by the dynamic Croatian market, Target also recruits a number of experts in different fields (economists, political scientists, demographers, marketing experts, etc.) who can help you look deeper into the problem and they participate in the realisation of certain research tasks.

Our team

Target has a research team of experts who understand the dynamics of the Croatian market. Our project leaders will go with you through all stages of research; they will provide support to your company, recognize your needs and accordingly offer you suitable solutions. They approach a task in its entirety and monitor development of a project at its every stage to provide reliable data and comprehension of obtained findings. Our field leaders take care of fast, accurate and precise conduct of field surveys, i.e., they take care of the organisation of the whole executional part of a project, carried out by outsourcers.

From its very beginnings, Target has been run by three top experts in the field of social sciences who take care of continuous development of new methods. They follow market and scientific trends and implement current scientific findings and methods in the area of market and public opinion research.

Nenad Karajić

He is the Doctor of Science and an assistant professor at the Department of Sociology of the Faculty of Humanities and Social Sciences in Zagreb. He teaches “The Croatian Society” and “The Sociology of Education” courses. He has written several books and internationally referential scientific works in the field of sociology, social ecology, political science and marketing.

Goran Milas

He is the Doctor of Psychology and a senior research fellow at the Institute of Social Sciences Ivo Pilar. He teaches research methodology and marketing psychology at Croatian Studies and consumer behaviour at Zagreb School of Economics and management. He has written a number of books and internationally referential works in the field of psychology, sociology, methodology and marketing.

Ivan Rimac

He is the Doctor of Psychology and a fellow researcher at the Institute of Social Sciences Ivo Pilar. He teaches statistics, measurement theory, multivarient methods and political psychology courses at Croatian Studies. He has written a number of books and internationally referential works in the field of psychology, sociology, methodology, political sciences, demography and marketing.

Collaborators

In order to guarantee unhindered conduct of research, we have set up an interviewer network that covers entire Croatia. With twenty coordinators all over Croatia, we occasionally recruit more than 300 interviewers. Such organisation enables us to carry out even the most extensive research on the representative sample of Croatia in the shortest possible time. Interviewers and coordinators, who are mainly students or graduates of social sciences, receive thorough instructions and training prior to field work. These instructions and training are upgraded for each new project and adjusted to a specific research objective. Telephone surveys are conducted by interviewers who are well trained for this kind of communication. Psychology graduates, with the experience in working with groups are recruited for qualitative research, such as focus groups and in-depth interviews. Foreign research projects are conducted in cooperation with our partners, reliable and verified market and public opinion research agencies.