As we are top experts in research methodology, we can offer you all well-known methods of collecting data on your consumers. But we usually employ the following methods:

Secondary data analysis methods

They enable the analysis of existing data in a way that is most suitable for solving a certain problem.

Typical methods used are:

-content analysis

-desk research

-statistical modelling and analysis

-analysis of physical traces

Qualitative methods

They enable the research of basic factors that determine consumer behaviour. They can serve to obtain as detailed information as possible on the reasons that are at the core of certain types of behaviour and they help in further research of problems or the explanation of observed phenomena. Typical qualitative methods we use in our research are:

- in-depth interviews

- focus groups

- qualitative observation

- Mystery Shopping and Mystery Calling methods

Quantitative methods

They are used for the collection of numerical data, i.e., the quantification of a certain occurrence (e.g. the percentage of consumers who use a certain product or consider it to be of good quality). Common quantitative methods that we use in our research are:

- face-to-face interviews in people’s homes

- face-to-face interviews in the street

- face-to-face interviews in the headquarters

- telephone interviews –paper-pen or Computer Assessed Telephone Interviewing (CATI)

- mail and e-mail surveys

- online surveys

- quantitative observation

- longitudinal –panel research

- experimental methods (such as blind tests)

- meta-analysis – integration of a number of similar research

Technical equipment

Our premises are equipped with cutting-edge equipment:

- CATI studio with 10 telephone lines

- studio for conducting focus groups with video link to the other room